New Logo Sheds Old Graphic-Adds New Spark to Brand

HOUSTON, TEXAS (November 1, 2011) —Abby’s Aircraft Catering and its divisions have implemented a new logo that gives their brand an attractive new image and a more recognizable identity.

The former logo, a green and white graphic of a chef positioned over a set of wings, served the company very well for 31 years. Now, due to the advancement of their business, the ownership made the decision to update the logo this year to keep pace with technology. The new logo is digital and allows the business to use it interchangeably in many different applications—everything from a website and collateral materials, to banners.

In addition, all of Abby’s divisions now have a separate individuality, yet complete within the brand. Each logo has a foundational base with a unique twist to the design that makes it identifiable in an instant. For example, Abby’s Aircraft Catering now has a sleek outline of an executive jet incorporated within the image, and the Corporate Catering division has an outline of a city skyline. Not surprising, Abby’s Deli & Take Out and Abby’s Catering have two symbols; a fork and a spoon.

“The logo is green and gold and contemporary and classy,” explains Ursula den Herder, President for the Abby’s Catering division. “Branding is so important for business growth. We are very excited about our new look.”

Abby’s Aircraft Catering is located at 2700 Greens Road, Suite J-500, Houston, Texas 77032.

Abby’s Deli & Take Out

Abby’s Deli & Take Out is a division of Amber Green Deli Group, LLC. and is a quick-service delicatessen in North Houston serving the local community with a wide range of affordable hot and cold sandwiches, three, hot daily lunch specials, salads, soups, desserts and beverages. The Company is focused on reducing the global carbon footprint, delivering a healthy product for a healthier lifestyle and providing a clean, safe and supportive work environment for its employees. We open at 7 a.m. for breakfast and lunch until 2 p.m. Monday through Friday and closed on Saturday and Sundays. For more information, please visit or follow us on twitter at

Abby’s Catering

Abby’s Catering was founded in 1980 and acquired by the current ownership in 1988. Abby’s core business still remains focused on the private and corporate aviation industry in the greater Houston area. Our clients are everyone from local executives and celebrities, to presidents and royalty, who travel aboard their respective aircrafts. Abby’s Catering also caters many local businesses, companies, schools, and private individuals with fresh, sophisticated food presentations every time.

Abby’s Catering prides itself on the fact that all catering orders, no matter the size receive our undivided attention in its preparation and delivery in order to please our customers. For more information please visit or contact us at +1 (281) 442-8120.