Rebranded Catering Website Clicks with Customers

HOUSTON, TEXAS (August 1, 2012) — Abby’s Catering (Abby’s), an industry leader in the aviation and corporate catering world, just rolled out their rebranded website, and users will find the new design and technical functionality appealing and welcoming.

Through their Aviation division established by the current ownership in 1988, Abby’s earned the trust of a myriad of business travelers and corporate executives who enjoy their renowned cuisine aboard their private and corporate aircraft. With their exponential growth, a Corporate Catering division was formed, and the original website continued to educate customers in both areas. Ursula den Herder, president for Abby’s Catering explains the need for a sharp, new website tool.

“Our first website served us well for many years,” shares Mrs. den Herder. “The management felt now was the right time to bring all of our divisions under one ‘roof’ in the form of a dynamic website that would showcase our memorable cuisine, be easy for our customers to use, incorporate new technical advances, and highlight what each division has to offer. With our contemporary new look and vital information, we believe we have accomplished that goal.”

With its ease of navigation, new logos, professional writing, and vivid photos depicting menu items that appear to jump off the page, the website packs a powerful punch. Here, the public is introduced to all four of Abby’s energetic divisions, including Cafeteria Management, which establishes and manages delis and cafeterias for businesses on their premises, and the wildly popular Abby’s Deli & Take Out.

Later this year, customers will be able to utilize a new revolutionary ordering system. This function will provide a fast, convenient way to place orders in advance. The ordering technology will keep a record of previous orders, so that the details of a prior order placed months earlier and received rave reviews, can be retrieved so it can be easily repeated.

The rebranded website can be visited by logging onto Abby’s Catering is located at 2700 Greens Road, Suite J-500, Houston, Texas 77032. Orders can be placed by calling +1 (281) 442-8120.

Abby’s Catering

Abby’s Catering was founded in 1980 and acquired by the current ownership in 1988. Abby’s core business still remains focused on the private and corporate aviation industry in the greater Houston area. Our clients are everyone from local executives, and celebrities to presidents and royalty who travel aboard their respective aircrafts. Abby’s Catering also caters many local businesses, companies, schools, and private individuals with fresh, sophisticated food presentations every time.

Abby’s Catering prides itself on the fact that all catering orders, no matter the size receive our undivided attention in its preparation and delivery in order to please our customers. For more information please visit or call us at +1 (281) 442-8120.

Abby’s Deli & Take Out

Abby’s Deli & Take Out is a division of Amber Green Deli Group, LLC. and is a quick-service delicatessen in North Houston serving the local community with a wide range of affordable hot and cold sandwiches, three, hot daily lunch specials, salads, soups, desserts and beverages. The Company is focused on reducing the global carbon footprint, delivering a healthy product for a healthier lifestyle and providing a clean, safe and supportive work environment for its employees. Open at 7:00 a.m. for breakfast and lunch until 2:00 p.m. Monday through Friday and closed on Saturday and Sundays. For more information, please visit us at and follow us on twitter at